The "AI Campaign Balancing" module is now available to all CINGERINE Digital Signage customers. AI Campaign Balancing enables, for the first time, the fully automated management of campaigns across large-scale Digital Signage networks.
Using on-premise AI, available inventory and booked campaigns are continuously analyzed. The AI ensures optimal playout and guarantees the fulfillment of predefined campaign goals.
The system takes numerous factors into account in real time, including seasonal fluctuations in reach, varying opening hours, public holidays, priority events, and location outages. Even short-term bookings or changes during ongoing campaigns are instantly incorporated into the optimization process.
From a sales perspective, this creates new opportunities to capture spontaneous demand and generate additional revenue. The intelligent use of the available inventory capacity significantly improves the monetization of complex DOOH and Retail Media networks.
The solution is already being used successfully in over 250 pharmacies in German-speaking Switzerland that operate under the TopPharm or Rotpunkt brands and are marketed by T&R Pharma AG.
CINGERINE strategically employs on-premise AI for its solutions to ensure maximum control over data privacy, security, and performance. Sensitive data remains entirely within the organization, making it easier to meet compliance requirements. Strict guardrails ensure the AI operates only within defined rules. Local processing enables low latency and real-time capabilities.