Displayactive has taken over RoadVISION Screens, Switzerland's largest LED screen network. With over 70 LED screens in public spaces, they offer high visibility in prime locations. Displayactive is modernizing the entire LED screen network and relying on CINGERINE to do so. The focus is on TCO optimization, system uniformity, stability, and energy-efficient, low-maintenance LED technology.
As part of this strategic realignment, Displayactive is migrating the RoadVISION screens from a fragmented, Windows-based solution to CINGERINE's Digital Signage platform. The new infrastructure offers excellent system stability, low maintenance costs, and seamless integration with programmatic advertising – with precise playback and response times in the millisecond range.
By consolidating previously disparate and complex system landscapes, Displayactive is creating a future-proof, scalable platform. The integration of Monitree via CINGERINE's flexible interface architecture ensures maximum operational reliability and lays the foundation for further developments that benefit advertisers.
With this change, Displayactive is sending a clear signal for sustainable technology, reduced operating costs, and a powerful DOOH infrastructure that meets the demands of an increasingly programmatic market.
Marc Steiner, CEO of Displayactive, explains:
"We already have a long-standing and successful partnership with CINGERINE. By upgrading our existing Windows/PC infrastructure to CINGERINE, we are getting a modern, future-proof solution. Our goal was to combine stability, energy efficiency, and long-term investment security — we are delighted to have found an excellent partner in CINGERINE.
Seamless integration via APIs into Monitree, the booking and management platform we developed ourselves, now also enables complete control and monitoring across the entire network. This allows us to achieve maximum transparency, efficiency, and operational reliability. It's the ideal foundation for a powerful, programmatic DOOH ecosystem for our advertising partners."
Statement from Andy W. Bohli, CEO of CINGERINE:
“We are proud that Displayactive has chosen CINGERINE for its new RoadVISION network. Together, we have succeeded in creating a uniform, technically sound, and future-proof DOOH network across all locations.”