The 77th Locarno Film Festival was a big success with over 150,000 visitors. Our Digital Signage system CINGERINE was again deployed on many screens across the city and in all venues. It was key to guide the audience in selecting their favorites from the huge schedule and the hundreds of movies presented.
The integrated CINGERINE Campaign Management and On-Premise Programmatic (OPP) was used to plan, book and play advertising from over 50 festival partners.
Locarno Film Festival also used the realtime CINGERINE Campaign Analytics for live monitoring and performance analysis. Partners receive precise proof-of-play reports for their campaigns.
Nicolò Martire, Partnership & Marketing Manager of the Locarno Film Festival: "Being able to show our partners how their campaigns are performing in realtime is a key service that we need to provide and offer to current and potential partners. The ability to measure the impact in Locarno is clearly crucial and CINGERINE Campaign Analytics plays an important role in this. That's why we're committed to further developing this area and expanding our inventory to meet growing demand".